Visit Website


Easy to Assemble

Art Direction by:

Fabric Interactive

This branded entertain series for IKEA follows Illeana Douglas in a fictionalized version of herself as she quits her Hollywood acting career and goes to work at IKEA.

An online marketing campaign for IKEA in the United States, Easy to Assemble is an online video series of spoof training videos, starring Illeana Douglas, Justine Bateman and the band Spärhusen managed by Keanu Reeves. Working with Los Angeles web design studio Fabric Interactive, we built the Ajax interface for the videos, photos, blogs and ratings.

Services used:
  • Web Development