Percolate, a marketing copywriting firm, was looking to completely rebrand. We began by building a digital strategy across all of their marketing touchpoints that fitted in with their challenging ‘modern-looking but with a mid-century vintage vibe’ brief. This included a logo, brand colours and print materials, and culminated in their new website.
The aim of the web design was for the words to take centre stage, complemented by immersive imagery. Designed to take advantage of large modern computer monitors, the website presents the unique creative style and expertise of the firm. But the outward simplicity of the final site belies the power of the CMS beneath.
From the outset the plan was to make a CMS that seamlessly adapted to various types of content, giving unity between the words and images. There are six possible designs for the portfolio section, depending on the type of project and the length of the case study.
The pages of the site reconfigure themselves based on the visitor’s location, showing them content and projects relevant to their country and phone numbers automatically change from local to international format when viewed from overseas.
A lot of work goes into making something complex seem simple, and the end result speaks for itself.