Swimming Waikato is the governing body for the sport in the Waikato, and their existing site was no longer fully meeting the vision of the organisation and the needs of their members. So the primary objectives of the redesign were to increase the profile of swimming in the Waikato, make it easier for users to find information, to support member clubs, and to leverage social media to connect with their swimmers.
After consultation with key personnel, Cube Media and Timeshifting developed a new site that achieved these objectives. The new site has an easy-to-use navigational structure, giving easy access to forms and information. We integrated Google Calendar for swim meet calendars so swimmers, parents, and clubs could easily subscribe to the calendars using their phones and Outlook, and we added Twitter/Facebook news feeds and Flickr powered photo galleries to bring the content to social sites the swimmers already used.
The results? Site visitors are up, and there are many positive comments on social media channels.